Facebook is ranked as the most popular social media site worldwide because of its 2000+ million users. This social network has grown exponentially since its origin in 2004. Membership is free, with the platform generating most of its revenue from paid advertisers, who are able to reach prospects and customers in a very extremely targeted and interesting approach.
Facebook is a helpful channel to get leads and boost sales of products and services in just about any niche or industry. With such a lot of people on the site, you have got an audience regardless of your market or niche. Also, if you are in business these days, especially in online business, you cannot stay away from promoting on Facebook in some way. To Advertising on Facebook is easy as compared to other platforms and could be very highly targeted. So, you need some solid marketing strategies to increase your revenue and engage with your specific group of customers. CLICK HERE to more information
With a solid Facebook marketing strategy, you will be able to reach your audience at a time when they are ready to buy or at least raise awareness of your company, product, and services. So you are top of mind when they are able to buy. This easy marketing strategy can help you to start.
Set goals for Facebook
Setting goals is the first step to any marketing strategy. What results do you want to get from your Facebook marketing strategy? Are you trying to get brand awareness, increase website traffic, gain leads? Once you have described your goals, you will regulate your Facebook marketing strategy accordingly.
According to Sprout Social Index in 2018, marketers on Facebook had a few top goals in mind:
- 30% to 35% wanted to increase brand awareness
- 20% to 25% wanted to increase community engagement
- 10% to 15% wanted to increase sales and lead generation
So, if you don’t have Facebook goals of your own yet, these survey results are a good place to begin. Additionally, if your company has already set general goals, look for how these overlap with your own plans for promoting on Facebook.
Know your Facebook audience
If you are not reaching the right people then Facebook marketing is useless. That’s why getting the correct audience is so important! Whether your audience consists of grandmas, gamers, or graphic designers, odds are, they’re on Facebook. You simply need to know how to find them.
Engage proactively with your audience
Your Facebook marketing strategy should include participating in your audience to indicate that you care about them and their business. By consistently replying to queries and addressing comments, you retain customers interested and engaged. Also, if there’s a problem or concern, make sure to form a new post to resolve it.
Schedule your Facebook content
Scheduling is the best way to maximize your profit at reasonable pay. You can plan out content at just once and by using a scheduling program, like Buffer or Sprout Social, you’re in a position set it and forget it, but do not truly forget it—still, monitor your posts and focus on community management. Your customers will appreciate it
Determine your Facebook ads strategy
Increasing the audience and brand loyalty does not happen overnight but you have to earn it. But there’s one shortcut to get there a bit faster–social media advertising. Specifically, on Facebook, there are over four million advertisers with simply an average click-through rate of 9% to 10%. Advertising on Facebook is less complicated, but not easier. You still need to effectively build your brand and showcase it absolutely with ads.
Encourage employee advocacy
Your employees should be the biggest Cheerleaders. In the Sprout Brands Get the Real report, approximately 70 percent of people reported feeling more connected with a brand when its staff shared data concerning it on social media. Employees put faces to the brands, making them more relatable to customers. When considering employee advocacy, don’t forget to CEO because people feel more reliable when their brand’s CEO active on Social Media.
Track & analyze your results
The last step of your strategy is to stay an eye on the metrics you known earlier in goal setting and analyze the results. This also includes determining your ROI (Return on Investment). Also, try to measure your performance against industry averages and competitor’s data to make sure that your Facebook marketing strategy is on the right way.