Should You Experiment with Your Content Marketing Strategy?

Estimates say that there are around 400 websites created every day – this means that if you want to make it in the business arena, you need to present your offer in a way it will stand out. Having a brilliant idea is no longer enough and the demonstration of your products or services has become just as important as what you offer.

So, should you experiment with your content marketing strategy? The answer is – yes! 

Many aspects of your small business, including your marketing strategy and the content presented to your customers, need to be flexible to cater to their needs and to boost conversion rates. With that in mind, here are a couple of areas to experiment with so that you can improve your content marketing strategy and expand your customer base.

Know your audience

No matter how much you enjoy expressing yourself through writing, you are neither the only one who would be reading the text nor the only one who needs to be satisfied with it. Naturally, your aim is not to please everybody since tastes differ but the content will be shaped by-products, business culture as well as your audience.

Since the Internet is a global phenomenon when it comes to your audience, you might need to make it relatable to, for instance, both customers from the USA and Eastern Europe. Also, your content might be read by a novice or by somebody with some background knowledge in that field, so the usage of specific terminology is also a topic to consider. Exploring different cultures and adapting your style to readers with different backgrounds can bring some flare to your content writing and make your marketing strategy all the more successful.

Plan in advance

Inspiration can strike at any time and any place so it would be very unfortunate if you relied on remembering everything instead of writing it down. It may seem that you’ve got it but there will always be a little part of it that just vanishes. 

Creativity and originality that your content needs cannot be completely harnessed because that would dampen them, however, writing down ideas as they come, will provide you with all the material that you need. To avoid missing deadlines and beating yourself up for having a creativity block, organize your writing in advance to have time to brainstorm those ideas that you wrote earlier and to combine them into fresh content. This initial spark can be just a snippet of an idea but once you dedicate some time to developing it, you will see new creative perspectives opening.

Monitor the effect 

Many might not dive into experimenting with content for the fear of their new marketing strategy might turn out to be a failure. The business world of today is very volatile so caution is necessary but without any changes, there can be no advancement. Luckily, there are ways to monitor the progress of the implemented strategy so you can further modify and adapt it, depending on the situation. 

Launching a new and bald campaign across different social media is followed by numerous data which need to be interpreted for your activities to be optimal but that is not always easy. Luckily, with tools such as social media analytics dashboard, you can select the important metrics, organize the essential data with the help of different labels and charts and also send them as interactive reports. This is vital since it allows you to have a better perspective of trends, potential issues and to react quickly. 

Recycle content effectively

Although this doesn’t sound like a revolutionary idea, the results of recycling previous content can be surprisingly innovative. If you think that recycling offers only the possibility of retelling the same just in other words, you are wrong since the transformation options are much larger.

For instance, you can update an existing post with new relevant information to spark a new interest for an older topic. Also, you can take just a quote of that older content and add an interesting picture and make it into a new social media post to make your audience read that piece of writing and offer new ideas. A little change in the visual area can go a long way so go creative and turn your blog post into an infographic. Besides adopting the text, you can also think in terms of collecting it and representing it in the form of an e-book or a Newsletter – the possibilities are endless and so are the results.

Learn from storytelling

Storytelling cannot always be an integral part of a content marketing strategy for the simple reason that some formats demand pure facts rather than a descriptive narration, such as infographics and list posts. If anything, storytelling can sharpen your writing skills, and if the campaign allows it, even breathe in some life to the actual marketing content.

There are five elements to a good narrative and those include providing background, followed by a rising action which is then crowned with a climax after which the action falls and resolution ensues. These five elements can serve as a guide for writing quality content. Storytelling enriches the content with entertainment because the stories are more realistic and relatable and therefore entertaining. Also, it adds clarity to the content since, if the story is structurally organized, it is easier to convey a particular message. For instance, in some cases, some study results would receive better reception if they weren’t displayed in a factual form but a story was written around it.


To be successful in any industry, you need to make your business and products prominent and memorable. You can achieve this by way of quality marketing strategy so the content you share with your audience needs to be both gripping and fresh which means that mixing things up from time to time is more than welcome.

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