Key Steps Required For App Store Optimization (ASO)

How can you leave an ever-lasting impression on the user with your app?

Let’s try to find a proper answer to this question with the help of this article.

A good first impression of a mobile app in the app store can increase the conversion rate by 35 percent. Here are some of the essential steps that will help you in ranking higher while getting more app downloads with the help of app store optimization approach (ASO). Another great way to boost your app ranking is by getting detailed mobile app reviews done by well-known platforms.

Here, ASO stands as a practice that is similar to app store search engine optimization (SEO). In addition to this, the app store algorithms also use many different on-page as well as off-page ranking factors to find out the position of your app in the app store and analyze its visibility.

Below is a list of some of the most crucial ASO ranking factors are:

  • Keywords in the app title
  • Keywords in the description of the app
  • Total downloads of the app
  • Quality ratings of the app
  • Number of comments in the app store
  • App Publisher reputation

Here are the main factors explained in the form of steps that will assist you in optimizing your rankings. These steps are meant to improve your overall app store ranking while keeping in mind the ASO ranking factors:

#1. Know Your Customers & Competitors

As an initial step, one can say that an effective ASO strategy only begins with your target customer along with having a basic idea about the strategies being used by your competitors.

This is how you can improve your mobile app store discoverability:

  • Language or format customers use when searching for a specific app and describing a mobile application.
  • The top reasons for downloading and using your app by the customers.
  • The keywords that are being used by your competitors.
  • Other keywords you can use to reach the customer.

One of the best ways to find these target keywords is through extensive consumer research. Here, you also have the option to use various online surveys or even ask your followers on different social media platforms to find which user search queries may bring up your app in the search results of the app store.

#2. Choose a Descriptive Name For Your App

You might have noticed that the best mobile app names are unique and rich with keywords. Also, according to recent research by a leading online marketing firm, it was seen that, out of the top 20+ ranking mobile applications, only those apps with relevant keywords in their names or titles are ranked approximately 10 percent higher than the rest.

App titles in app stores like the Google Play Store can be up to 255 characters, and this includes spaces as well. However, longer titles tend to be truncated on the search results page of the app store.

On the other hand, in the Apple App Store, here mobile app titles are truncated just after 23 characters, whereas Google Play, mobile app titles are truncated from the 30th character.

To enhance the discoverability of your app, the app owners and app developers also have the option to add dashes between the primary mobile app title keywords and the nonessential mobile app keywords.

Apart from that, using URL friendly characters in the mobile app title is also an important factor that you shouldn’t miss. Also, special characters and symbols, which aren’t allowed in the URLs of the app, will impact the overall app store ranking of your app negatively.

#3. Make the most of Keywords

Another thing that is very important for app owners and app developers is to know the fact that both the Apple App Store and Google Play Store take very different approaches when it comes to app store optimization keywords.

For instance, in the app store, there’s a limit of 100 characters keyword field. So only these 100 characters along with the keywords in the mobile app title are considered in app store rankings.

If you are looking for the best results for your app, then make sure your app description plays a contextual as well as an enticing part of your application marketing strategy. Also, we recommend you go through the list of app stores that are currently available in the market instead of going with the traditional ones.

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