Your blog could be losing traffic for several reasons, and this article will cover the ten most common reasons why people don’t return to your website. This eye-opening article will allow you to be a better webmaster, so check it out now before it’s too late!
Here are the top ten reasons your blog is most likely losing traffic.
The designs you choose for your website plays a huge role in whether people return to your site, or even stay for more than a few seconds. Even if your content is interesting, nobody wants to squint at the screen just to get through the first paragraph. Make sure your text is large enough to be read on a phone, and make sure your website scales properly for different sized screens and browsers.
An example of bad design would be if your site consistently has text cut off on the edge of a screen for everyone using a certain browser, operating system or device. I know a site like that and therefore I will never go to it when I’m using my iPhone 4S, which is what I use for most of my web browsing.
2) Load Times
This can be tied into the design you chose for your website, but it correlates more often with your choice of web hosting. Your website should load fast, if not instantaneously. With certain people having slow internet to start with, having a site that loads slowly will almost always drive them away.
Nobody wants to wait for ten, or more, seconds to load a page they might not even enjoy. Make sure you use services such as Cloudflare (www.cloudflare.com) to speed up your website.
3) Relevant Content
I run a YouTube channel that has gotten over 100,000 total views in a tiny niche, with just under 350 subscribers. I bring this up because after looking at my traffic analysis, most of my views come from people clicking on similar content and then seeing my videos alongside it.
Just like YouTube, browsing the web is the same. Make sure you have relevant links to your other content alongside every page, and even in the text as hyperlinks. This will keep your readers cycling through your content enthusiastically.
4) Search Engine Optimization
SEO is an important aspect of gaining traffic for your website. However, it’s not a one-time thing. You can’t work on your site’s SEO strategy and then suddenly stop.
Make sure every page is optimized for the search engines and build up your external backlinks consistently. Getting to the top of page one on Google is one thing. Staying there can be even harder. Check out Moz (www.moz.org) for awesome SEO guides. Working on your site’s SEO is always beneficial – No exceptions.
5) Your Content Isn’t Focused
Looking at my YouTube channel again, I can see that my viewers especially liked one of my videos and similar ones. On the other hand, my videos that are within the same niche, but about a different topic are less popular. To increase my YouTube’s views, I should be making videos very similar to the popular ones. This is the same for your blog.
Although writing about a specific topic within a niche over and over can get boring, it might be what you need to do to increase your traffic. For example, if you write about modern business and your most popular articles are about Bitcoins (a digital currency) writing about Bitcoins and other digital currencies would likely be a good strategy for increasing your traffic. You should always write about what YOU enjoy, but never ignore the passion of your readers.
6) Pictures & Headlines
Do you use pictures on your blog? If not, you might want to get started. Having an intriguing featured image for every blog post can help you snap up the attention of Facebook and Twitter users when you share your content. A catchy headline can also induce the same effect. Make sure you title your posts appropriately and make sure your first paragraph makes it hard for a reader to not keep reading.
7) Post Quality
If your post quality is decreasing, that’s a huge reason for why you may be losing traffic.
Having thousands of loyal subscribers is great, but they’re only loyal to the level of quality you’ve been providing in the past. Having a large number of fans isn’t an excuse to start slacking off. Unfortunately, a lot of people slack off once they get a lot of traffic and it leads to the death of their website.
8) Posting Frequency
How often you write a new blog post is a huge factor for traffic. Are you writing ten new posts a day, or only one post every couple of months? If you’re writing tons of posts each day, make sure you don’t spam people who have subscribed to your site, use your RSS feed, or are on your Facebook/Twitter page.
I hate seeing sites that make a Facebook post advertising their newest blog posts ten times a day. On the other hand, there are only so many days I’m going to check a site for new content until I ultimately stop because there’s nothing there. I recommend making two to three new posts each day unless you run a giant site that covers multiple topics.
9) When You Post
The time of day that you publish a new blog post can make a huge difference. If you’re releasing an amazing new article that you think will be popular you should post it right before most of your readers are online. You don’t want that post to be bogged down by other new posts, or put online right after everyone’s gone to bed.
I try to release my articles in the morning or the early evening. I’ve found that this has to lead to a lot of instant reads and shares compared to when I post them at night or in the middle of the day.
Has your marketing strategy changed in the last 6 months? Have you stopped doing something you used to do every day? Some people are not fully aware of what brings in the most traffic, so when they stop doing something it can lead to a lot fewer viewers.
Perhaps you had a mailing list that nobody ever replied to – Maybe you stopped doing the mailing list because of the lack of responses. Yet, it’s possible that the mailing list was a major contributor to your site’s traffic. Keep track of where your readers are coming from!
losing traffic could be from all of these factors, some of them or none of them. For more guides that can help you prevent losing readers and gaining new ones,